With the job market booming in India and the competition rising, it's more important than ever for job applicants and new employees to stand out from the crowd. If you have started applying for jobs, you’ve probably noticed that the positions you are interested in have an “n” number of other applicants. The secret to beating the competition now is to start impressing the recruiting manager before you even meet them! While the whole process may appear daunting, we've compiled a list of six ways for you to stand out from the crowd and get the recruiter's attention.

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Making a good first impression can start with being aware of how you display yourself online. Before applying for the job, build yourself a very professional brand on your social media profiles. Although this doesn't mean you can't have fun on social media, be aware of inappropriate or offensive content. Even if you have private accounts, companies may still find a way to access them. You can post informative content from your niche to establish yourself as a thought leader and get noticed by the people in your industry. 

Make use of the fact that your prospective employer might also have shared information on their social media (ex. LinkedIn) that reveals a little something about their interests and accomplishments while you are polishing your image online. You can gain knowledge about the people you might be working with (or what your potential employer's interests are) by doing some research. This knowledge will further help you in communicating with your potential employers when you appear for an interview.


When it comes to applying for jobs, sending the same generic resume and cover letter to each job posting won't lead to interviews. A lot of times, applicant tracking systems (ATS) filter the generic resumes submitted by candidates, so they don't even reach the hiring managers. And if by any chance they do, employers are easily able to tell that the cover letter and resume you’ve submitted is the same one you submit everywhere.The company will not believe you are invested in the specific job you've applied for unless there are some strong indications that you've personalized your cover letter and resume to the specific job. 

People nowadays believe that cover letters are very outdated BUT, they are great at explaining the recruiter- Why do you like the company and the position you are applying for a job in. It is also a great way to impress the recruiter by highlighting your skills and competencies. You can show a little bit of personality in your cover letter by adding a little color or by making it look creative- this can make the hiring manager who’s probably reading hundreds of cover letters in a day go- “Wow, this can be a fun person to talk to!”

Coming towards your resume, make sure to also update your resume for every position you apply for- catering it to fit the job description and highlighting the skill-sets that the company is looking for. 

You can go on and on about your skills and achievements but it will make the recruiter think that you are boasting about yourself. To genuinely create an impact you can include facts, figures, and numbers in your resume to demonstrate that you’ve achieved quantifiable results and you’re not just boasting about yourself. By quantifying your achievements you also allow the hiring manager to picture the level of work or achievements you have accomplished. 


After you land the interview you can start researching about the company as much as you can. If they sense that you don’t know much about the company then the recruiters will have a hard time believing that you want the job. Knowing something about the organization to which you are applying provides the impression to the hiring manager that you are truly interested in the job role and the firm which also helps you in the interview dialogue. 


When you meet someone for the first time, your demeanor can make a huge difference. According to reports, interviewers are more impressed by candidates who display three qualities: enthusiasm, interest, and engagement. When you first enter the room for the interview, greet the recruiter with a smile on your face and a confident aura. We know that appearing for the interviews can be quite nerve-wracking sometimes but don’t let the feeling show up on your face and body language. 

It is important to demonstrate to the interviewer that you are genuinely interested in the discussion. It is not a one-way street where you just answer the interviewer's questions. Try to genuinely strike an interesting conversation with them by using the knowledge you gained while researching about the company.

When you are presented with a very complicated question, don’t be afraid to ask more questions as a response. Essentially, your interviewer wants to discover if you can think through complex information and ask for the information you’ll need-or explain how you'd find it in a structured, logical manner.

Individuals who display these three traits in the interview are most likely to stand out in the interview and make a good impression on the recruiter’s mind


The interviewers typically ask you if you have any questions at the end of the interview. This poses you with an opportunity to showcase to the interviewer that you are ready to dig deeper and know more about the company. Using this question, interviewers also intend to know whether you have come prepared for the interview or not. So, don't ask superficial questions that just require a yes or no answer, but rather ask interesting ones to engage the hiring manager effectively. 

You can also come prepared with a strategy explaining how, once hired, you will aid the organization in accomplishing specific goals or overcoming specific challenges.


Following up after an interview can go a long way. It shows the interviewer the human side of an applicant. After an interview, take time out of your schedule and write a followup email discussing some parts of the interview and thanking the interviewer for the discussion you had in the interview. Make sure the followup email is very thoughtful, personal yet professional. Writing a follow up letter/email would let the interviewer know about your keen interest in the position and the company and will also serve as a reminder to the recruiter about how the interview went and how good of a candidate you are for their company and the job.

So, these are the 6 ways you can follow to make a lasting impression in the recruiter's mind and stand apart from the crowd. 

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Originally published March 3, 2022